It’s important that we have several ways we make money, just like it’s important for you to have a diversified retirement portfolio to weather the ups and downs of the stock market. And we can’t do that if we have a paywall. We believe that’s an important part of building a more equal society. Vox is here to help everyone understand the complex issues shaping the world - not just the people who can afford to pay for a subscription. Second, we’re not in the subscriptions business. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on.įirst, advertising dollars go up and down with the economy. Most news outlets make their money through advertising or subscriptions. Will you support Vox’s explanatory journalism? But a smaller drop (in that Wonder Woman range) usually indicates continued momentum, and could be a sign that Birds of Prey will have legs at the box office, maybe even some wings. A significant stumble wouldn’t be good for the movie. Blockbusters’ second weeks inevitably make less money, but in the case of Wonder Woman, it only dropped 45 percent from its opening weekend in 2016. The bellwether to look for at next week’s box office results is how big of a drop occurs. It’s too early to really judge Birds of Prey’s future regardless, especially when you consider that Harley Quinn doesn’t have the same mainstream clout (though she’s wildly popular in DC’s comic books) as flagship heroes like Wonder Woman and Batman. It’s possible that good word of mouth and some good reviews could help Birds of Prey pick up steam throughout the rest of its theatrical run. It currently sits with a Rotten Tomatoes score of 80 percent “fresh” - higher than more commercially successful DC movies Aquaman, Justice League, Man of Steel, and Batman v. While it couldn’t live up to the opening box offices of Wonder Woman and Captain Marvel, Birds of Prey has been critically praised.
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has even changed the name of the movie to Harley Quinn: Birds of Prey, in an attempt to get audiences to recognize the character and find movie times and the movie itself online.īut there’s some hope for the movie yet, despite this not-great opening weekend. That read echoes an argument from the past, when studio heads used box office failures like Elektra and Catwoman as arguments against female superhero movies. may blame the film’s opening gross on lack of interest in a Harley-centric movie. The fear is that, because people didn’t see Birds of Prey in droves, Warner Bros. Superman: Dawn of Justice, Shazam, Wonder Woman, Aquaman, and Suicide Squad, the much-maligned movie that gave us Margot Robbie’s first turn as Harley Quinn.Īnd with this lukewarm opening comes doubt over Harley Quinn’s future in the movies. In fact, Birds of Prey now has the worst opening box office of that family of movies, which includes Batman v. While these numbers may seem like a lot in any other context - and even though Birds of Prey nearly made back its reported $84.5 million budget - the figures are paltry for Warner Bros.’ DC superhero movies. Worldwide, the movie made an estimated $81 million.
Birds of Prey, Warner Bros.’ Harley Quinn-focused spinoff film, did not live up to its $50 million expectations and only delivered $33 million domestically. With all the entertainment industry attention focused on the Oscars and its history-making results, some might have missed some of the bad news at the box office.
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