This material may not be published, broadcast, rewritten or redistributed without permission. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”Ĭopyright 2023 The Associated Press. “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising," he wrote. 5 Hour Energy contains 103. Caffeine reduces sleepiness, enhances alertness and restores cognitive function lost due to lack of sleep.
Sealy also noted the company sells a separate sports drink, PRIME Hydration, which contains no caffeine at all.īut in his letter to the FDA, Schumer claimed there was little noticeable difference in the online marketing of the two drinks – leading many parents to believe they were purchasing a juice for their kids, only to wind up with a “cauldron of caffeine.” The active ingredient in 5-hour energy is caffeine, plain and simple. “As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers,” spokesperson Alyx Sealy, said in a statement. True caffeine intoxication doesnt kick in, however, until you reach even higher doses: 5,000 mg of caffeine, or the amount in 50 cups of coffee and 25 5-hour Energy drinks.